Website designers have become great strategic anthropologist
Posted: Thu Jul 09, 2015 11:34 am
Understanding how and why people use your sites while keeping focused on community needs.
Understand how your target audiences use social media so that they can incorporate liking, sharing, commenting, pinning, etc. in new ways that meet expectations and surprise and delight.
Integrating social media into your site requires more that just sticking on a few buttons.
How to effectively integrate Facebook, Google+, YouTube, Twitter and Pinterest in a way that generates a conversation around a brand – and keeps that conversation fresh.
Fewer people are experiencing your website.
Many think of their Website as being the center of their online universe. But more and more players use social media sites as a starting point for accessing information about products and promotions, gathering customer feedback, voicing opinions and seeking customer service.
Some have done away with traditional websites all together, and instead are using some combination of Facebook, Google+, YouTube, Twitter and Pinterest to get their message out.
Should you ditch your website? Not necessarily. But if you want your Website to truly engage and convert visitors, you should take some lessons from – if not fully embrace – the popular social media sites.
Driving awareness and traffic
Do not ignore social media, you eliminate the potential for sharing and earned amplification.
Let customers know what social media sites you're on
Allow social logins to make it easier to connect with you
Make your design social media friendly
Make content shareable
Incorporate Facebook Reviews into your website
Embed videos when appropriate
The bottom line regarding web design and social media:
It no longer makes sense to create a website if it's not going to be integrated with your social network.
Understand how your target audiences use social media so that they can incorporate liking, sharing, commenting, pinning, etc. in new ways that meet expectations and surprise and delight.
Integrating social media into your site requires more that just sticking on a few buttons.
How to effectively integrate Facebook, Google+, YouTube, Twitter and Pinterest in a way that generates a conversation around a brand – and keeps that conversation fresh.
Fewer people are experiencing your website.
Many think of their Website as being the center of their online universe. But more and more players use social media sites as a starting point for accessing information about products and promotions, gathering customer feedback, voicing opinions and seeking customer service.
Some have done away with traditional websites all together, and instead are using some combination of Facebook, Google+, YouTube, Twitter and Pinterest to get their message out.
Should you ditch your website? Not necessarily. But if you want your Website to truly engage and convert visitors, you should take some lessons from – if not fully embrace – the popular social media sites.
Driving awareness and traffic
Do not ignore social media, you eliminate the potential for sharing and earned amplification.
Let customers know what social media sites you're on
Allow social logins to make it easier to connect with you
Make your design social media friendly
Make content shareable
Incorporate Facebook Reviews into your website
Embed videos when appropriate
The bottom line regarding web design and social media:
It no longer makes sense to create a website if it's not going to be integrated with your social network.